Wegmans Food Markets, News 4 WIVB-TV/CW23 WNLO and Fidelis Care are teaming up with the Food Bank of WNY for the 5th Annual Fill the BackPack Campaign to collect food for children in need. From June 3 – June 17, Wegmans shoppers throughout the Food Bank’s four-county service area will be able to purchase prepackaged bags of food to support the BackPack Program, which helps students who rely on free or reduced-price meals at school by providing them with take-home bags of food each Friday throughout the school year.